UserTribe is more than a company. We want to create a movement: Customer Empowered Business.

The times are changing and customers are changing equally fast. Business are adapting in various ways, as the tool box that used to work doesn’t work anymore. The new toolbox consists of customer involvement, design thinking, use of thick data and constant market validation.

UserTribe is a company existing to serve other companies on the quest of implementing these tools. We have made it fast and hassle-free for businesses to involve customers in every phase of a project. From early idea validation over prototyping and testing before launch to monitoring of finalized services.


UserTribe was founded in 2011 in Copenhagen, Denmark. Back then, the founders set out to improve websites through user-testing. Through the years, the scope of UserTribe has shifted. Today, we encompass a much broader range of areas ripe for customer involvement. And the team has grown out of its original offices.

We believe in a World where all efforts are directed at solving real human needs. We fight waste of resources, time and energy by giving those who create the tools to know if they build in the right direction. Continuous customer involvement is our solution to the need for speed, agility and constant market feedback.


UserTribe believes that designing for real living people results in creations the World actually needs.


UserTribe empowers companies to do this by offering continuous customer involvement across the product life cycle – on demand.


This is done by putting your project in the hands of your customers and analyze their video-recorded interactions with it.

We believe in speed.

Fast iterations with customers.

To serve real demands.

Speed is becoming an increasingly important competitive factor. The ability to iterate with customers on a constant basis is essential. To do it quicker than with consultants or employed specialists can set you apart from the crowd.

Data is everywhere.

It doesn’t add value in itself.

We convert thick data into solutions.

Everyone talks about big data. Hard to work with and get real value out of. Are you working with Thick Data? Thick data is deep, nuanced and based on behavior of your customers. Thick data tells you why and how – and we translate our thick data into actionable solutions.


UserTribe offers a solution that fits with the phase you’re in. Customer insights are valuable from early idea to finalized product, and we have tailored our packages accordingly.

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