Become the #1 in customer experience with human perspectives from all over the world

Understand your customers like never before. Watch, listen and learn from your customers as they engage with your website, campaign and products or discover the customer journey through a good talk with your users. Improve decision-making with human insights from your customers.
Request Demo

We bring human understanding to the three core areas of customer experience.

Digital CX

Win at every digital touchpoint
Power the development of best-in-class digital solutions from apps, self-services to e-commerce with human understanding delivered by UserTribe.

Marketing CX

Increase ROMI like never before
Explore customer needs in new markets, map and understand the customer journey or create the brand that makes your customers fall in love.

Product CX

Turn products into growth machines
Accelerate product development by integrating the customer experience in all stages from ideation over prototyping to launch.

What we do

We test to understand real people. And to understand real people you need not only hear what they say, but also how they say it, what they look like, what feelings they express and how they engage with your product or solution.
The UserTribe platform enables video-based testing with real customers all over the world combined with anthropological analysis enhanced by AI and machine learning. The result is deep human insights that empower businesses to make great customer experiences.

Human understanding powered by AI

People express themselves using all their senses and in context. In order to fully understand the customer and create valid human insights, UserTribe’s methodology and software utilise the rich video-format to capture and analyse all sensory reactions from sentiment to facial expression. In combination with human specialists powered by AI to reveal data patterns, human understanding is finally available to business professionals.

Big data needs human data

You know the what but do you also know the why? In a time where big data is able to tell you everything about customer behaviour, UserTribe helps you understand how to change that behaviour. Our hybrid technology enables you to talk to your customers in real-time to understand their thoughts, beliefs and motivations to increase the value of your digital products, services or communication.

Insights from anywhere in no time!

Bring your customers on board to your team and ask for their input in every step of the development process. The UserTribe platform enables you to ask and iterate with customers all over the world in as little as 48 hours from brief to report. Human Insights have never been easier.

Trusted by the best

UserTribe by the numbers


Behavioral specialists employed from all over the world


Customer sessions conducted


Markets and nationalities involved in our studies

Get started with a personal demo

It’s never too soon to involve your customers. Discover the full potential of human insights to your business with a free personal demo of our platform. To give you the most relevant experience with our solution please fill out the form.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply