When 95% of new products fail, something is definitely wrong. Here are 7 examples of how understanding customer needs could have prevent total product disaster.
Rachel KadorDecember 19, 2018
What do customer experience and employee experience have in common? If one is rotten, so is the other.
Rachel KadorNovember 26, 2018
The benefits of customer involvement are well-documented, and many companies are fully embracing their customers as active partners and co-creators. The rising popularity of design thinking has underscored the importance of creating for a real end-user, testing often, and soliciting ongoing feedback. There are an…
Rachel KadorMarch 13, 2018