Knowledge and advice on Customer Involvement, Thick Data and Work Process Innovation

User Research

How to Create a User Research Meal Plan

The benefits of customer involvement are well-documented, and many companies are fully embracing their customers as active partners and co-creators. The rising popularity of design thinking has underscored the importance of creating for a real end-user, testing often, and soliciting ongoing feedback. There are an…
Rachel Kador
March 13, 2018