Avoid the risk of building in the wrong direction. Test your build on those you intent to build for. Use their feedback to validate your hypotheses and refine your components.
Build turbo charges your product development. Involving customers in your build allows for quick and lean iterations.
Benefits of conceptualizing with customers
MobilePay wants to iterate on their already successful solution. The goal is to create a simpler, more intuitive experience.
We set up a flow test where existing and new customers were asked to complete a series of task. Within a few days, we had a clear result ready for implementation.
By seeing and experiencing MobilePay through the eyes of their customers, the team was able to remove confusing icons, clean up mixed messaging and fix some identified bugs – resulting in a more complete solution for the customer.