Curious to see how well you integrate customers in your mindset and way of working?
How do you optimise to retain customer loyalty?
Sydbank worked with Customer Empowered MarketingTM when developing the bank’s new customer loyalty programme ’Sydbank Favorit’. Sydbank was developing the loyalty programme ’Sydbank Favorit’ when they contacted UserTribeTM. Depending on their level of financial engagements with Sydbank, the online programme enables customers to choose various rewards.
In order to make sure that the system would be well received and easy to use, Sydbank decided to include customers before launching the programme. The target was to make sure that customers understood the loyalty programme and were interested in using it.
Sydbank included customers repeatedly. Based on the findings from the first round of sessions several adjustments were made. After the implementation of these changes, customers were again included. This way Sydbank ensured that there were no more inconveniences before the programme launched.
Thanks to real customer insights, Sydbank has had great success in launching its new customer loyalty programme. Almost half of the bank’s customers went through ’Sydbank Favorit’ – and almost 90% of those agreed to be contacted by the bank. This meant a lot of new leads for the marketing department. Furthermore, ’Sydbank Favorit’ was nominated for a Danish Digital Award.
Do you want to hear more? Contact VP of Business Development Michael Mortensen +45 77 34 86 85 or email@example.com
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.