How VELUX  uses mixed methodologies to stay customer-centric

How do you become customer-centric for everyone?

 

Specialising in roof windows and skylights, VELUX is dedicated to bringing daylight and life into people’s homes, workplaces, and schools around the world. With more than 10,000 employees and offices in more than 40 countries, VELUX is a worldwide organization that serves thousands of customers every year. Their team is committed to delivering the best possible user experience, not only for their end customers, but also for the architects, contractors, and installers who work with their products.

 

Business Objective

 

Even though VELUX’s products are best experienced in person, a lot of their customers begin their interactions with the company digitally. VELUX offers a variety of digital products including their website, apps, and other digital tools, to help their customers explore their product catalogue and make a purchase. To make this experience as seamless and intuitive as possible, VELUX works continuously to keep the customer in mind while developing digital products.

In evaluating and selecting a partner, VELUX has three primary requirements: speed, global reach, and valid collection methodologies.

 

Solution

 

VELUX enlisted UserTribe to conduct multiple user research studies across a range of digital products and across the whole project lifecycle. For the company, getting customer feedback early in the process to validate an idea or concept was as essential as beta or live testing.

Once an idea or concept has been validated at the initial stages, VELUX has used UserTribe’s research to speed up their decision-making process throughout development.

 

Result

 

As VELUX continues to develop and improve their digital tools, they continue to use a variety of user research methodologies. UserTribe delivers value by providing a variety of data collection methodologies, delivered quickly.

Do you want to hear more?
Contact VP of Business Development
Michael Mortensen
+45 77 34 86 85 or mim@usertribe.com

Copyright © 2020 UserTribe
Built with love in Copenhagen
All rights reserved.

 

Langebrogade 4
1411 Copenhagen
Denmark

 

77 Exeter Street 2604
02116 Boston, MA
USA

 

41 Luke Street
EC2A 4DP Shoreditch London
United Kingdom

 

Phone: +45 7734 8685
CVR no. 33510608

COMPANY

About Us
Press
FAQ

GET TO KNOW US

Book a demo
Business Inquiry