Novozymes, as a result, entered into a strategic partnership with UserTribe to integrate human insights into every step of its innovation process.
A continuous collaboration that’s bound to dominate
UserTribe has primarily been working with Novozymes’ OneHealth centred around how probiotics and enzymes could be utilised for human health applications instead of traditional food and industrial applications. Consequently, this new way of working has now seeped into other business areas such as their Alternative Protein initiative. This is focused on finding uses for a plant-based protein which potentially could outperform the traditionally derived protein sources.
By adapting the way they develop new products and infusing the voice of the consumer in the process from start to finish, Novozymes has managed to decrease their time to market as well as increase the commercial success of new products. These new initiatives from Novozymes demonstrate the benefits of agile product development processes with a customer-first mentality.