❝ How do we make the experience of booking cargo as easy as booking an airline ticket, a taxi or a hotel? ❞
Troels Randbøll, CEO at Twill
Design thinking as a methodology
Throughout the entire development process, Twill executed on 7 customer iterations starting from evaluating the existing booking flow before moving onto innovating the new solution – iterating and testing all the way from concepts to prototypes to secure a successful launch. Utilising design thinking as a methodology to create bulletproof a customer experience.
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