Customer Empowered Business™ Cases

We have worked with more than 550 wonderful companies and organizations around the world. Get inspired by some of our case studies.

Danmarks Statistik prioritizes development tasks by involving customers

Danmarks Statistik (Statistics Denmark) developed a new responsive website, and wanted to test it in beta before launch, to secure its usability and user satisfaction. Furthermore, this would help them prioritize key tasks in development to deliver a good customer experience.

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Berendsen involves customers across 5 markets

UserTribe has performed several behavioral customer sessions with Berendsen’s customers in UK, Sweden, Denmark, Germany and the Netherlands to test a prototype of a customer portal in the making. The results have been built into an updated prototype that is currently being tested.

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The VELUX Group ensures customer satisfaction

UserTribe has conducted a total of 55 behavioral customer sessions with The VELUX Group’s customers in the UK, Germany, Denmark, and France to examine the performance of its current Blind Shop and estimate customer satisfaction.

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Santander: The road to becoming a customer empowered bank

Santander Consumer Bank in the Nordics has decided to become Customer Empowered across departments, across projects, and across borders. UserTribe has set out to guide and facilitate the entire process, to help the global player reach its strategic ambition.

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Grundfos ensures international customer satisfaction

UserTribe helped Grundfos involve their customers in the US, UK and Singapore for continuous business improvements of their comprehensive self-service site Grundfos Product Center. Insights are converted directly into customer satisfaction.

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Telecommunications group saves 500,000 EUR

One of the largest telecommunications groups in the Nordics saved 500,000 Euro as a direct result of customer involvement.

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Sydbank customer loyalty programme: 90% agreed to be contacted by the bank

Sydbank worked with Customer Empowered MarketingTM when developing the bank’s new customer loyalty programme ‘Sydbank Favorit’.

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The Danish Tax Authority: “We put our customers first”

Before launching new functionalities and navigational changes to their website, the Danish tax authority SKAT gained valuable customer insights through prototype “think aloud tests.”

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The value of involving customers from 6 countries

Ecommerce expert Benjamin Gundgaard teamed up with UserTribe in conducting 100 behavioral studies with customers in 6 countries, navigating through international big players within mobile ecommerce.

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Rejseplanen cuts development time and costs

In order to ensure optimal usability, Rejseplanen involved customers in a design test of their new web presence. By getting behavioral insights this early in the process, they ensured a design that would perform on their KPIs and that time waste was kept to a bare minimum.

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Magnetix: We never develop anything without involving customers

Magnetix involved customers in the development process of a new self-service solution. The insights enabled them to ensure a well-performing design and the desired conversion rate.

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Bonnier Publications ensure good usability before relaunching website

UserTribe helped Bonnier with involving their customers before relaunching a website built for DIY enthusiasts, thus securing performance on Bonnier’s goals for sales, newsletter signups and general conversion.

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UCN involves students to ensure smooth development process of a new intranet

When setting out to develop a new intranet for their students, University College Northern Jutland involved students to ensure an optimal development process with the least possible complications.

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Tønder Municipality reduces development costs and time

Tønder Municipality involved citizens while developing a new website with an improved citizen self-service. Customer involvement helped reduce development costs and increase quality and usability.

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Avoid failure in your projects and business.

70% of all projects fail because they are never tested on the target group and thus fail to target the right people.

I'm ready to involve my customers!