3 Common Pitfalls to Avoid to Make Customer Research More Productive

Thorough customer research ensures that you launch a successful product that clearly speaks to customer needs. It means that you cover every point of the customer journey, creating a best-in-market experience. 

Holistic customer research, however, can be a long and resource-draining process. It’s no wonder that many are only able to partly complete the process, or can’t get to all the important customer research they want to do, or they end up skipping the process entirely. But there are solutions to these problems. Customer research doesn’t have to be time-consuming. 

So how can you ensure the research process will be fast, smooth, and productive? If you are able to avoid these most common pitfalls in customer research, you can create a seamless customer experience and greatly increase your chances of success.

Here are the three most common pitfalls to avoid when doing customer research: 

Thorough customer research ensures that you launch a successful product that clearly speaks to customer needs. It means that you cover every point of the customer journey, creating a best-in-market experience. 

Holistic customer research, however, can be a long and resource-draining process. It’s no wonder that many are only able to partly complete the process, or can’t get to all the important customer research they want to do, or they end up skipping the process entirely. But there are solutions to these problems. Customer research doesn’t have to be time-consuming. 

So how can you ensure the research process will be fast, smooth, and productive? If you are able to avoid these most common pitfalls in customer research, you can create a seamless customer experience and greatly increase your chances of success.

Here are the three most common pitfalls to avoid when doing customer research: 

Participant recruitment is a complicated and unreliable process

 

Often finding the right participants for your study takes a long time and can be complicated due to the number of stakeholders involved. And if the information your study is trying to obtain is not crystal clear, it can be difficult to know exactly who the right participants are for your target group. Moreover, even if you have pinpointed which participants are needed, it can often be hard to reach these participants. 

New CX software with automated recruitment processes can simplify participant recruitment to make the process more efficient and reliable. Automated screener questions can ensure that the right participants are found for your study, and easy recruitment methods enable you to reliably source participants fast. 

Participant recruitment is a complicated and unreliable process

 

Often finding the right participants for your study takes a long time and can be complicated due to the number of stakeholders involved. And if the information your study is trying to obtain is not crystal clear, it can be difficult to know exactly who the right participants are for your target group. Moreover, even if you have pinpointed which participants are needed, it can often be hard to reach these participants. 

New CX software with automated recruitment processes can simplify participant recruitment to make the process more efficient and reliable. Automated screener questions can ensure that the right participants are found for your study, and easy recruitment methods enable you to reliably source participants fast. 

Hard-to-access research means that research is duplicated and difficult to interpret

 

Qualitative research is often siloed so that few team members understand the context of the research. This means that the research is often duplicated and resources are wasted. Hard-to-access formats also mean that the research is hard to interpret and therefore not actionable. 

Qualitative research must be presented in an easy-to-interpret format to make it accessible to all team members in the organisation. If you find that your research is hard to access, consider CX platforms that can provide an overview of all your research from one place. These tools can make it easy to share and access research, ensuring that your CX insights are actionable and that no resources are wasted.   

Hard-to-access research means that research is duplicated and difficult to interpret

 

Qualitative research is often siloed so that few team members understand the context of the research. This means that the research is often duplicated and resources are wasted. Hard-to-access formats also mean that the research is hard to interpret and therefore not actionable. 

Qualitative research must be presented in an easy-to-interpret format to make it accessible to all team members in the organisation. If you find that your research is hard to access, consider CX platforms that can provide an overview of all your research from one place. These tools can make it easy to share and access research, ensuring that your CX insights are actionable and that no resources are wasted.   

The complexity and time it takes to do research means that customer research is not delivering its potential impact

 

CX and UX researchers are finding their expertise in greater demand than ever before. The high demand for CX research, and the time it takes to do the research, means that research must be prioritised, and that important and impactful research remains undone. 

To streamline the research process and ensure that ALL necessary research can be completed, look to CX tools that automate the manual tasks of the research process and provide automated task design to guide the study in a clear direction. These tools ensure that the research process is faster and easier so that you can conduct more research and produce more impactful insights. 

Avoid the three mentioned pitfalls to create winning customer experiences for your customers. If you need assistance to make your customer research more productive, we would be happy to set up a personal demo of the UserTribe platform.

 

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The complexity and time it takes to do research means that customer research is not delivering its potential impact

 

CX and UX researchers are finding their expertise in greater demand than ever before. The high demand for CX research, and the time it takes to do the research, means that research must be prioritised, and that important and impactful research remains undone. 

To streamline the research process and ensure that ALL necessary research can be completed, look to CX tools that automate the manual tasks of the research process and provide automated task design to guide the study in a clear direction. These tools ensure that the research process is faster and easier so that you can conduct more research and produce more impactful insights. 

Avoid the three mentioned pitfalls to create winning customer experiences for your customers. If you need assistance to make your customer research more productive, we would be happy to set up a personal demo of the UserTribe platform.

 

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