Four Reasons Why You Should Work with Atomic Research

Have you considered working with Atomic Research? Here are four reasons why we believe you should

The application of qualitative user research has long been an established norm within the world of business, and today there is a general consensus that quantifiable data alone is incomplete or sometimes even counterproductive. Instead, marketers need a rich understanding of the customer context or experience to make better decisions. So far so good!

However, what remains still is the ever-persistent question of how user research is made tangible in modern day businesses. In other words, how do companies out there organize and manage user research to make full use of its potential to improve performance? 

Have you considered working with Atomic Research? Here are four reasons why we believe you should

The application of qualitative user research has long been an established norm within the world of business, and today there is a general consensus that quantifiable data alone is incomplete or sometimes even counterproductive. Instead, marketers need a rich understanding of the customer context or experience to make better decisions. So far so good!

However, what remains still is the ever-persistent question of how user research is made tangible in modern day businesses. In other words, how do companies out there organize and manage user research to make full use of its potential to improve performance? 

At UserTribe we have identified the following issues preventing impactful user research:  

Research bottlenecks: How do I as a researcher keep up with a growing demand for insights? 

Given that user research is becoming a competitive advantage, the demand for insights is growing exponentially. Hence, even if your company possesses skilled researchers, at UserTribe we often hear that they struggle to deliver on the constant inflow of research requests. 

Bad Research Memory / Collaboration Between Teams – How do we as an organisation avoid losing our memory and avoid research silos? 

Much has been written on tools for sharing research – all with the focus on how to make research knowledge digestible, shareable, and easy to implement. The conclusion is that traditional means of presentation such as reports, slide decks and dashboards risk collecting dust, enforces research silos and ultimately prevents impactful research.    

Ensuring Quality in Qualitative Research: How do I avoid bias? 

User research isn’t easy and understanding the methodology behind good user research requires practice. For example, a premise for any kind of research is the potential risk of bias. Qualitative research, in particular, is commonly considered to be prone to what we call “researcher’s bias” – which is the process where the researcher’s biases or values impact the outcome of a study.

Increasing productivity – How do I increase time-to-insights? 

While the summarization of a quantitative study is relatively straightforward, the interpretation of qualitative data can be difficult due to its human complexity, often making the organization process a time-consuming task.  

At UserTribe we have identified the following issues preventing impactful user research:  

Research bottlenecks: How do I as a researcher keep up with a growing demand for insights? 

Given that user research is becoming a competitive advantage, the demand for insights is growing exponentially. Hence, even if your company possesses skilled researchers, at UserTribe we often hear that they struggle to deliver on the constant inflow of research requests. 

Bad Research Memory / Collaboration Between Teams – How do we as an organisation avoid losing our memory and avoid research silos? 

Much has been written on tools for sharing research – all with the focus on how to make research knowledge digestible, shareable, and easy to implement. The conclusion is that traditional means of presentation such as reports, slide decks and dashboards risk collecting dust, enforces research silos and ultimately prevents impactful research.    

Ensuring Quality in Qualitative Research: How do I avoid bias? 

User research isn’t easy and understanding the methodology behind good user research requires practice. For example, a premise for any kind of research is the potential risk of bias. Qualitative research, in particular, is commonly considered to be prone to what we call “researcher’s bias” – which is the process where the researcher’s biases or values impact the outcome of a study.

Increasing productivity – How do I increase time-to-insights? 

While the summarization of a quantitative study is relatively straightforward, the interpretation of qualitative data can be difficult due to its human complexity, often making the organization process a time-consuming task.  

How UserTribe does it 

At UserTribe we help our customers manage qualitative data through the principles of atomic research, which is all about breaking down large-scale customer research into what we call experience nuggets. A ‘nugget’ is a combination of a customer quote or observation with topic tags, sentiment tags and emotional reaction tags supported by a short video snippet as evidence. The nugget has three groundbreaking implications for effective research management:  

How UserTribe does it 

At UserTribe we help our customers manage qualitative data through the principles of atomic research, which is all about breaking down large-scale customer research into what we call experience nuggets. A ‘nugget’ is a combination of a customer quote or observation with topic tags, sentiment tags and emotional reaction tags supported by a short video snippet as evidence. The nugget has three groundbreaking implications for effective research management:  

Ease of complexity in research through one shared ‘self-service’ research framework 

With the growing demand for insights the need for ‘expanding’ research into other functions become more apparent. Through one shared and simple research framework, atomic research provides a tool for UX professionals to empower other individuals and teams to conduct research and produce insight.

Ease of complexity in research through one shared ‘self-service’ research framework 

With the growing demand for insights the need for ‘expanding’ research into other functions become more apparent. Through one shared and simple research framework, atomic research provides a tool for UX professionals to empower other individuals and teams to conduct research and produce insight.

Improved storability and shareability enhances research memory and enforces closer collaboration 

By storing knowledge online on what we call the UserTribe Insights Hub, we have made it easy to share insights and findings with stakeholders through a simple click. Rather than sending another PDF or mining through archives, you can continuously cross-collaborate and share relevant data insights from a wide timeframe through one portal anytime, anywhere. 

Improved storability and shareability enhances research memory and enforces closer collaboration 

By storing knowledge online on what we call the UserTribe Insights Hub, we have made it easy to share insights and findings with stakeholders through a simple click. Rather than sending another PDF or mining through archives, you can continuously cross-collaborate and share relevant data insights from a wide timeframe through one portal anytime, anywhere. 

Evidence based research ensures validity in findings 

To overcome challenges related to research bias, taken from atomic research, we have built a framework that accompanies findings with hard evidence in the form of video snippets. Being able to ‘see’ customers making their statements makes the verifying of findings easier and ensures unfiltered and straightforward answers to questions.  

Evidence based research ensures validity in findings 

To overcome challenges related to research bias, taken from atomic research, we have built a framework that accompanies findings with hard evidence in the form of video snippets. Being able to ‘see’ customers making their statements makes the verifying of findings easier and ensures unfiltered and straightforward answers to questions.  

Automatically generated topic tags ensures efficiency and a better knowledge-to-action framework 

Automatically generated topic tags attached to quotes or observations allow us to sort information efficiently and accurately. Tags may be content-oriented (website, price, button) or they can be context related (positive, negative, problem). Ultimately, the ability to search across data via tags, makes it easy to analyze the data and discover similarities for insight generation and future action.

Automatically generated topic tags ensures efficiency and a better knowledge-to-action framework 

Automatically generated topic tags attached to quotes or observations allow us to sort information efficiently and accurately. Tags may be content-oriented (website, price, button) or they can be context related (positive, negative, problem). Ultimately, the ability to search across data via tags, makes it easy to analyze the data and discover similarities for insight generation and future action.

What is UserTribe?

The UserTribe Insights Hub is a tool for companies to fully exploit the potential of rich qualitative data. With the Insights Hub, we have made it easy for you and your colleagues to interact with your customers daily and get fast learnings about their experience using your product or service. 

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What is UserTribe?

The UserTribe Insights Hub is a tool for companies to fully exploit the potential of rich qualitative data. With the Insights Hub, we have made it easy for you and your colleagues to interact with your customers daily and get fast learnings about their experience using your product or service. 

< Go to blog overview



By Sarah Sejer
Product Owner

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