We Work in 48 Hour Sprints

Watch an animated explanation of our process

We Recruit

We set out to find real people that are your actual customers. Your testers agree to participate and are briefed on the task at hand.

We Record

We record our testers on video as they interact with your project. They speak their minds as they solve the task at hand. The test happens within the comfort of the person's own home – to avoid bias from changing environments.

We Analyze

We hand all recorded video material to our specialists suited for analyzing qualitative data. And our specialists don’t just listen to your testers – they take an anthropological approach and look into body language, tone of voice and other behavioural queues.

We Deliver

When we have recorded and analyzed all data, we boil the entire data set down to clear, actionable insights; based – not on opinions – but on solid behavioral research.

It’s essential for us to get insights into our customers’ behavior. We never do anything without involving customers.

Ane Marie FjelstrupProject Manager, Magnetix


UserTribe offers a solution that fits with the phase you’re in. Customer insights are valuable from early idea to finalized product, and we have tailored our packages accordingly.

Get Started by Choosing Your Solution