You can do this by presenting a very early idea to your customers. They will give you golden feedback through verbal and behavioral reactions to the stimuli. You can use this data to make the decision on whether to go forward with the idea. Or alter it to better meet real customers needs.
Benefits of ideating with customers
Ørsted wants to optimize the customer journey on their platform. Therefore, Ørsted wants to continuously test their user flow.
We set up new flow tests with fresh users every month. Ørsted chooses which country, customer group and device to conduct the study on.
Every month, Ørsted is able to make validated changes to their platform. Optimizing constantly with customers has raised their conversion rates and decreased their support spend.