Customer Empowered IDEATION

Ideation lets you uncover needs and build hypotheses. In the ideation phase, it is crucial to uncover core needs.

You can do this by presenting a very early idea to your customers. They will give you golden feedback through verbal and behavioral reactions to the stimuli. You can use this data to make the decision on whether to go forward with the idea. Or alter it to better meet real customers needs.

Benefits of ideating with customers

Validate your idea by giving it a reality check in the hands of your future customers
Identify your target market’s attitude towards your value proposition.
Challenge your most crucial assumptions and reduce the risk of working in a wrong direction.
Explore customer trends and opportunities on an ongoing basis.
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Denmark’s largest power supplier

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The Challenge

Ørsted wants to optimize the customer journey on their platform. Therefore, Ørsted wants to continuously test their user flow.

Our Approach

We set up new flow tests with fresh users every month. Ørsted chooses which country, customer group and device to conduct the study on.

The Result

Every month, Ørsted is able to make validated changes to their platform. Optimizing constantly with customers has raised their conversion rates and decreased their support spend.

Involve your customers

We handle everything for you. First step is to get in contact.