Save yourself from launching a failing product or campaign. Get rid of what is so obvious to people – but blind spots to you. Get concrete actions points on how to correct these.
Launch with Confidence
Soft-launch with a smaller audience. Learn from first reactions and launch with confidence.
Ensure channel fit for your campaign or product. Assess how choice of channel affects customer experience.
Launch allows you to move fast and efficiently
Use customer feedback to create the perfect fit between your launch strategy and your audience.
Get early reactions on your launch before the final launch to a full audience.
Involving customers will give you a clear idea on which designs to go with and why.
Let your target group identify errors that are obvious to them but hard to spot for you.
”We soft-launched our mobile webshop on smartphone and tablet devices and benefited greatly from the final report, which was thorough and constructive.Mads Collin NielsenUser Experience Specialist, Whiteaway
”Discussions easily come to a gridlock. That’s why a fresh look at our digital solutions is perfect. Today we make decisions based on real insights, not our own beliefs.Ture WibrandHead of Online & Design, DIBS