Customer Empowered MONITOR

Monitor supplements your analytics with qualitative customer insights. Analytics tell you what. Monitor tells you why and how.

In the monitor phase, you have already launched your platform or product. Now, it’s time to optimize what has already been built. Uncover your blind spots and understand why they behave as they do.

Benefits of monitoring with customers

Increase your conversion rates by getting crystal clear insights on WHY customers leave.
Get qualitative inputs to the quantitative data that you already get from Google analytics and other tools.
Get inside the mind of your users and find out, why only a few percent end up buying from you.
Find out how well your company is doing compared to the best in your specific industry.

Spain’s largest bank

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The Challenge

Santander experienced that a large amount of customers were dropping out during their online loan application process.

Our Approach

UserTribe set up a series of user studies. The first was an internal review with key stakeholders. The second was a study of a sample of non-Santander customers to get a fresh perspective on the flow.

The Result

Santander has gained a new way of working more closely with customers and is now able to quickly gain insights along the way as they continue to optimize their loan application flow.

Involve your customers

We handle everything for you. First step is to get in contact.