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Better insights lead to
better products

Reliable insights about your customers’ needs are vital to creating successful products. 

Our human expertise and user-friendly technology allow you to quickly gather customer perspectives on a global scale, test and retest product ideas with your target audience, and understand exactly what your customers expect from your product. With this level of customer understanding, you can minimize the risk of R&D investment, shorten time to market, and make informed adjustments on the fly as you deliver superior products over and over again.

We help you create better products by focusing on the following areas

Customer Needs

Rapidly source and analyze customer insights to thoroughly understand what your customers want from your product. Understanding your customers’ needs from the start sets the foundation for an efficient development process, potentially cutting down project time by weeks and ultimately leading to the launch of a successful product.

Product Concept

Apply customer insights to the development of your product concept to ensure you are on the right track from stage one. Incorporating customer perspectives into your product concept reduces the chances of misguided decision making, accelerating time to market and de-risking product development investments by helping avoid costly do-overs.

Product Value Proposition

Bring your customers onboard the process of defining your product’s value proposition to ensure it meets their expectations before moving further into the development process. In addition to keeping your product aligned with customer needs, we make it easy to share customer insights throughout your organization, enabling a unified understanding of both your customers and value proposition upon which to build your products.

The value of using human insights

How Customer Centric are You?

Most companies believe they are customer centric, but in reality they have not even begun to realise the potential of involving their customers. Take the Customer Centricity Test™ and learn how your business is doing.

Take the Customer Centricity Test

Cases: Products

How Zwipe pioneers next generation contactless payment with deep customer centricity

Making the car insurance experience lovable again!

Novozymes takes advantage of human insights to shorten time to market and increase customer value

How do we make shipping as easy as booking a plane ticket?

Novozymes makes household cleaning green again!

How ISS accelerates innovation with customer insights

How Danfoss rocketed towards customer transformation

Grundfos ensures international customer satisfaction

How Santander succeeds with qualitative conversion optimisation

Maersk reinventing the shipping industry through digitalisation

Trusted by the best

Get in touch

Looking for a quote, curious to learn more about the platform or just have some general questions? We are ready to help!

UserTribe HQ
Langebrogade 4
1411 Copenhagen

Phone: +45 7734 8685