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How VELUX uses mixed methodologies to stay customer-centric

How do you become customer-centric for everyone?

Specialising in roof windows and skylights, VELUX is dedicated to bringing daylight and life into homes, workplaces, and schools around the world. With more than 10,000 employees and offices in more than 40 countries, VELUX is a worldwide organization that serves thousands of customers every year. Their team is committed to delivering the best possible user experience, not only for their end customers, but also for the architects, contractors, and installers who work with their products.

Business Objective

Even though VELUX’s products are best experienced in person, a lot of customers begin their interactions with the company digitally. VELUX offers a variety of digital products including their website, apps, and other digital tools, to help their customers explore their product catalogue and make a purchase. To make this experience as seamless and intuitive as possible, VELUX works continuously to keep the customer in mind when developing digital products.
In evaluating and selecting a partner, VELUX has three primary requirements: speed, global reach, and valid collection methodologies.


VELUX enlisted UserTribe to conduct multiple user research studies across a range of digital products and across the whole project lifecycle. For the company, getting customer feedback early in the process to validate an idea or concept was as essential as beta or live testing.
Once an idea or concept has been validated at the initial stages, VELUX uses UserTribe’s research to speed up their decision-making process throughout development.


As VELUX continues to develop and improve their digital tools, they continue to use a variety of user research methodologies. UserTribe delivers value by providing a variety of data collection methodologies, quickly.

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