Novozymes is a leading biotech company traditionally focused on developing enzymes for a variety of food and industrial applications. Now the company has embarked on a new journey to determine what its technology can do for human health and develop solutions for tomorrow that are going to drive its business forward.
While Novozymes’ capabilities have always been centered around R&D as their main value driver, there has been an increased focus on developing products faster and targeting consumer needs better.
R&D is a scarce resource so it was imperative to ensure a market need and fit for the potential solutions. By integrating their consumers into each step of the R&D and innovation process, Novozymes has been able to drastically cut their time to market while ensuring that the products it develop procure the greatest possible customer value.