Saxo Bank connects people to investment opportunities in global capital markets. As a provider of multi-asset trading and investment, Saxo Bank strives to empower people with a user-friendly and personal platform experience that gives them exactly what they need, when they need it, no matter if they want to actively trade global markets or invest into their future.
Saxo Bank succeeds in digital innovation with a leading investor platform
”The investor platform is the core of the Saxo Bank offering to our in customers and a key differentiator. Staying ahead of our competitors by exceeding market expectations to the customer experience is a constant strategic priority.Martin ChristiansenHead of Platform at Saxo Bank
Saxo Bank had been developing a new investment platform where investors could manage their investments through their smartphone or computer with additional app functions that offered a number of tools to help with investment decisions.
Saxo Bank wanted to understand the use and satisfaction with the current solution, as well as apply an iterative process as they developed their new solution.
To get the best overview, UserTribe tested iteratively with a number of investors every step of the development process, from evaluating the existing platform to prototyping until launch. By helping assess elements across the platform, Saxo Bank gained insights into their customers’ opinions: what drove them to use the platform, as well as what they could improve – speeding up development while optimising new functionality, features and content.
With viable human insights coming from both the mobile and desktop versions, Saxo Bank was able to successfully maneuver its platform to be one of the most responsive on the market.
UserTribe was able to provide digital development with the right insights every step of the way by involving their customers in assessing and optimising the new platform. The results talk for themselves as Saxo Bank went on to win the Best Platform for The Active Trader Award 2019.
Saxo Bank is a leading Fintech specialist focused on multi-asset trading and investment and delivering ‘Banking-as-a-Service’ (BaaS) to wholesale clients. With their online trading platform, Saxo Bank provides private investors with the same tools and market access as professional traders, large institutions and fund managers – facilitating the global financial markets.
100 bn DKK
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