Our qualitative insights supplement traditional data analytics. By involving even a small number of customers into your working sessions, you can gain tremendous knowledge. Below are our general guidelines for how many customers you should include depending the scope of your project.
Offers indicative insights across multiple markets. Delivers a high level regional perspective on your customers’ needs, expectations, or frustrations. A light touch answer to your business questions with an initial view of differences between the markets.
2-3 Markets
Offers indicative insights within one specific market. Delivers a high level local perspective on customers’ needs, expectations, or frustrations. A very quick light touch answer to your key business questions with an initial view of customers in your country of choice.
1 Market
Shows cleaner behavior or attitude patterns across multiple markets. Offers truly regional understanding of your customers’ needs, expectations, or frustrations. More confident answers to your business questions with a good view of market similarities and differences.
2-3 Markets
Shows cleaner behavior or attitude patterns in one specific market. Offers an in-depth understanding of your customers’ needs, expectations, or frustrations. More confident answers to your business questions coming directly from your local customers.
1 Market
