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At UserTribe™ we've seen many different processes. No matter what your development process looks like we guarantee that we will guide you in planning and executing the steps needed to ensure a successful and customer focused solution. Our match to your processes is the framework: Explore, Innovate, Produce, Integrate and Monitor.

Explore

Gain an early understanding of your customers and tailor your development strategy to increase potential and success.

Innovate

Gain in-depth customer knowledge and concept validation and optimise your development starting point.

Produce

Assure quality during development – prototype, design and beta - and hit the market with the greatest possible succes.

Integrate

Gain a comprehensive understanding of your flow, channel fit and omni-channel fit to adapt to the customer journey.

Monitor

Gain insight into the entire customer journey and measure performance with benchmarking, monitoring and tracking.

Explore

When the customer is involved early on, companies gain every opportunity to tailor the development strategy according to customer’s needs and thereby increase the potential and success rate.

Explore: Strategy

Customer Journey

Do you have an insight into your potential customers’ journey before, during and after they make a decision?

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Meet your customer

Have you met your customers - not just analysed data and numbers?

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Innovate

By setting up frames of reference for how needs are met, and by presenting specific concepts to potential and existing customers, you gain insight into your customers' expectations and needs. Through analysing needs and behaviours in relation to your own current solutions, your competitors and the industry at large, and with an insight into best practice, you gain a solid foundation for targeting and creating requirements for the development process.

Innovate: Concept Create

Customer Stories

Do you have an insight into your customers’ needs within the scope of your concept?

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Customer Concept Fit

Do you have an insight into your customers’ thoughts and expectations relating to your specific concept?

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Innovate: Kickoff Specs

Baseline

Do you know what works and what doesn’t about your own solution today?

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Cross-Inspiration

Do you know what works best across industries and business sectors today?

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Competitors

Do you know the customers’ behaviour and experiences with the competition?

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Produce

By getting customers involved during the development phase, the quality of your solution is assured as it moves from prototype to design, and finally, towards the beta version. By analysing needs and behaviours of your customers, a firm foundation is created which in turn ensures that your solution hits the market with the greatest possible success.

Produce: Development

Prototype

Do you have an insight into how your customers understand and experience the solution in its simplest form?

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Design

Do you have an insight into your customers’ honest expectations about the design for your solution?

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Beta

Do you know how the customer understands and feels about the solution in its final form before launch?

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Integrate

By gaining insight into the customers’ experience in relation to your solution shortly after the launch, you quickly get an opportunity to connect the dots of the customer journey and adapt your strategy for further development.

Integrate: Launch

Flow

Do you know if the primary flows in your solution are performing according to the customers’ expectations?

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Channel Fit

Do you know if there is a good correlation between traffic and conversion in the primary channel for your solution?

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Omni-channel Fit

Do you know if there is a good correlation between traffic and conversion in all the channels in and around your solution?

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Monitor

Create opportunities and long-term improvements on the basis of valuable customer insights which enable you to macro-optimise instead of micro-optimise. If your product, service or campaign is being continuously monitored and customer insights are collected in fixed intervals, you are able to constantly improve and adapt to the changing needs of customers.

Monitor: Conversion

Search (Before)

Do you have insights into your customers’ behaviour before they buy or interact with your solution?

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Select (During)

Do you have insights into your customers’ behaviour during a purchase or an interaction with your solution?

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Service (After)

Do you have insights into your customers’ behaviour after they buy or interact with your solution?

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Monitor: Benchmark

Own

Do you know how your own solution performs over a period of time?

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Competition

Do you have an insight into how competitors’ performance benchmarks compare to your own KPIs?

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Cross Border

Do you know how the performance of your own and your competitors’ solutions differ when benchmarked against your own KPIs?

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Do you want to accelerate your business results?

We have already helped more than 550 companies to become customer empowered. Let us help you too!

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