Our solutions build upon the
Design Thinking Methodology

“We believe that the key to successful innovation is customer involvement. Whether you use design thinking or not, you need to have a structured way of involving your customers.”
– Casper Henningsen, UserTribe CEO

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Ideation
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Concept
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Build
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Launch
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Monitor

Customer Insights Report: Look Inside

We deliver an actionable report full of customer insights based on thick data. The report highlights our methodology, main findings and supporting customer citations. Every citation is clickable and leads to a recording of the exact behavior of your customer.

Watch Full Report Demo (01:24)

Each report includes a high level overview plus a granular deep dive with:

Overall conclusions and answers to your initial business question
Customer quotes to underline findings and provide nuance
Video links to customer quotes for your convenience and contextual understanding
Area-specific findings relating to each individual chapter of the study
Additional findings and perspectives beyond the study’s core focus

Explore Each Phase

Visit our case library for more inspiration.

View Cases

How Many Customers Do I Need?

Our qualitative insights supplement traditional data analytics. By involving even a small number of customers into your working sessions, you can gain tremendous knowledge. Below are our general guidelines for how many customers you should include depending the scope of your project.

5 CUSTOMERS

REGIONAL INDICATION

Offers indicative insights across multiple markets. Delivers a high level regional perspective on your customers’ needs, expectations, or frustrations. A light touch answer to your business questions with an initial view of differences between the markets.

2-3 Markets

LOCAL INDICATION

Offers indicative insights within one specific market. Delivers a high level local perspective on customers’ needs, expectations, or frustrations. A very quick light touch answer to your key business questions with an initial view of customers in your country of choice.

1 Market

10+ CUSTOMERS

REGIONAL PATTERN

Shows cleaner behavior or attitude patterns across multiple markets. Offers truly regional understanding of your customers’ needs, expectations, or frustrations. More confident answers to your business questions with a good view of market similarities and differences.

2-3 Markets

LOCAL PATTERN

Shows cleaner behavior or attitude patterns in one specific market. Offers an in-depth understanding of your customers’ needs, expectations, or frustrations. More confident answers to your business questions coming directly from your local customers.

1 Market

Explore our Methodology

Learn how we deliver valid customer insights in days.

How We Work