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Study Terms & Conditions

Study Access

A Service Level Agreement includes unlimited profiles with viewer access to the study data in the Insights Hub with each individual study delivery as well as relevant features and content.
As the Insights Hub contains personal data and from time to time, confidential data, it will require a company email address and a personal password to access.

See separate ‘Privacy Policy’ for information on data collection and participant rights.


Study scope

A study is defined by study type & purpose, market(s) & customer segment(s), the number of participants per segment and the estimated number of credits required to deliver the study.



A study must be approved by the Client based on the Study Scope. The estimated number of credits will be deducted from the Client’s Service Level Agreement upon approval



A credit is five (5) participants in a specific geographical market & customer segment and can be multiplied depending on market and size of / access to the customer segment


Study outline

When a Study Scope has been approved, the Client will receive a Study Outline for feedback and approval.
The Study Outline will include proposed Client specific study objectives, the recommended study design, a detail participant description and the suggested question & task building blocks to be included in the study.



Client approval of the task design outline is considered a go-ahead to initiate participant recruitment.


Participant recruitment

Participants can be recruited by either UserTribe, the Client or a third party, but must always provide explicit consent to the UserTribe Privacy Policy. Note;
1) if recruitment through a third party, UserTribe will pass on the direct cost plus a 20% management fee as part of the credit estimate
2) if client recruitment, UserTribe will not refund credits if the client is unsuccessful recruiting participants.


Data processing

All data is collected in accordance with the Danish Act on Processing of Personal Data and the General Data Protection Regulation. UserTribe determines the purposes and means of the personal data processed in connection with a study and is, therefore, the data controller, cf. The Danish Act on Processing of Personal Data section article 3(4) and Article 4 (7) in the
General Data Protection Regulation.



The timeline for delivery is estimated and pending go-ahead from the Client. UserTribe will always proactively communicate any changes to the timeline and final delivery date. Note UserTribe will not provide a timeline if Client Recruitment


Executive summary report

A study is delivered through an Executive Study Report containing conclusions and key insights supported by select customer quotes & observations. The report is delivered in pdf-format and will also include direct links to video showreels and additional insights on the Insights Hub
As the Executive Study Report may contain confidential information, it will require a company email address to open


Insights Hub

All studies will be available on the Insights Hub for up to 5 years after delivery. (See separate Privacy Policy)
As the Insights Hub contains personally identifiable information (PII), it will require email verification and a personal password to access.