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UserTribe Mornings: Accelerating Product Development

Postponed until further notice due to COVID-19

In a world where complexity is ever-growing and speed is of the essence, getting your customers input has never been more important - it’s never been this hard either. Most incumbent companies tend to subscribe to the supposed Henry Ford paradigm, that if he’d asked his customers what they wanted they would have said faster horses.
Unless you’re an innovation genius like Ford however, asking your customers for help is likely the best course of action. While go-to-market speed has to be as fast as possible, involving your customers continually is the only way to ensure that your product serves a market need and meets customer expectations.
So, how do you balance these two challenges? We’ve asked some of our most successful customers how they’ve managed to involve their customers continually throughout the product development cycle, while still maintaining go-to-market speed.
Come and join us, and like-minded business professionals, while we hear Maersk and Novozymes present their winning strategies in involving their customers throughout their product development cycle.
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The Cases

Rebecca Wright
Head of Marketing - Twill


Twill: Building the Future of Logistics

Where Maersk is successful serving large enterprises logistics needs, they have never before focused on winning directly with smaller and medium-sized enterprises. This is where Twill comes in - a new logistics service for a new way of working. Twill aims to crack the code of digital logistics designed to make shipping easy. Get a walkthrough of how Twill managed to create the best booking experience in the industry by working iteratively with their customers, enabling them to book, manage and monitor shipments at the click of a button.

Ulrich Irgens
General Manager - One Health - Novozymes


One Health: Innovating for Tomorrow

Get an inside perspective on Novozymes' journey to develop a whole new, innovative product catalogue with their customers, involving them in every step of the product development cycle. They decided to work with their customers to identify market opportunities and facilitate a successful go to market strategy. Driven by their customers, they have developed a massive pipeline of products, setting them up for success in the long run.

Agenda: 08:00 - 09:45


08:00 - 08:25

Settling in & light breakfast.

08:25 - 08:30


08:30 - 09:00

Twill presents its innovative new logistics service.

09:00 - 09:30

Novozymes present their journey to create a whole new product catalogue.

09:30 - 09:45

Closing remarks and networking.

What is UserTribe Mornings?

At UserTribe, we believe that you need the right fuel to perform optimally, for your mind as well as your body. Therefore we’d like to invite you to come and get energised - with fresh juices, fruit, all the oatmeal your heart could ever desire, and the opportunity to learn from the best and brightest experts in Customer Centricity.
UserTribe Mornings are informal networking sessions, where like-minded business professionals can meet, share their insights and discuss best practices for Customer Empowered Business.
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