UserTribe is more than a company.
We want to create a movement: Customer Empowered Business.

We hear from a lot of companies stuck in a similar position: they know that customer-centricity is the key for future success; they have hired team members with competencies in agile development and user experience; their marketing teams are focused on mapping and improving the customer journey. But they run into a problem in one critical area: actually involving their customers in their work processes.

This is perfectly understandable – traditional customer research is complicated, costly and takes a long time to produce value.

UserTribe takes the hassle out of customer research, enabling you to involve your customers in your workflows on an ongoing basis, without delay.


UserTribe was founded in 2013 in Copenhagen, Denmark. Initially, the founders set out to improve websites through user-testing. Over time, the scope of UserTribe has shifted and expanded. Today, we focus more on helping companies incorporate customer involvement on an ongoing basis, in multiple areas of the business.

We believe in a world where organizational efforts are directed at solving real human needs. We work to reduce the time, energy, and resources wasted by developing a product or service in a vacuum. We empower creators to build in the right direction by staying connected to their end user.


UserTribe believes that designing for real living people results in creations the World actually needs.


UserTribe empowers companies to do this by offering continuous customer involvement across the product life cycle.


This is done by putting your project in the hands of your customers and analyze their video-recorded interactions with it.

We believe in speed.

Fast iterations with customers.

To serve real demands.

Speed is becoming an increasingly important competitive factor. The ability to iterate with customers on a constant basis is essential. To do it quicker than with consultants or employed specialists can set you apart from the crowd.

Data is everywhere.

It doesn’t add value in itself.

We convert thick data into solutions.

Everyone talks about big data. Hard to work with and get real value out of. Are you working with Thick Data? Thick data is deep, nuanced and based on behavior of your customers. Thick data tells you why and how – and we translate our thick data into actionable solutions.


UserTribe offers a solution that fits with the phase you’re in. Customer insights are valuable from early idea to finalized product, and we have tailored our packages accordingly.

Get Started by Choosing Your Solution